![]() Our favourite one-liners from the campaign The same billboards were later upgraded with very simple solutions. Most one-liners proved to be so engaging that digital content creators, from the likes of Ali Gul Pir, Mubeen Ul Haq of Bekaar Films, and Saman of Stroll With Saman, were also seen talking about them on their Instagram.Īfter a lot of guesses and debate over social media, the billboards were revealed to be part of Swvl Pakistan’s latest campaign of 'Koi Baat Nahi, Swvl Hai'. Netizens and digital publications adored the whole idea of the billboards but at the same time, they were curious to know who was behind all the OOH ads. Safe to say, it did not take much time for pictures of these billboards to make their way to social media. ![]() We saw massive hoardings taken over across Karachi, Lahore, and Islamabad, plastered with quirky and relatable one-liners that caught everyone's attention phrases like, 'Neend phir poori nahi howi?', 'Ufff, itni lambi drive, rozana?' and 'Maheenay ka end aur hath tang?' were few that left us intrigued. Did you step out of your house over the weekend and notice multiple unbranded red billboards all around? ![]()
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